Chris Sargent directs the exhilarating  Somesuch-produced :60 TVC, to be aired during headline sports events around the world, as well as the :90 web version. The spot (which has already been selected as Creativity’s Pick of the Day) was shot on location in New Zealand and features a crowd of 150 real-life runners – no actors – including six ASICS-sponsored professional athletes from various running disciplines.

The clip begins as a city dweller summons his fellow runners and they answer the call of a ram’s horn, emerging and converging through every landscape imaginable. The cross-terrain action gets our hearts pumping and our adrenaline spiking, as the tribe of runners achieve their goal and reach the summit of a giant mountain, just as the sound of another horn calls them to their next challenge.